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The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast

Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.

RECENT EPISODES...

TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding
[audio/mpeg 8.67Mb ]
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TSBOM Article Podcast: Accounting for Anxiety
[audio/mpeg 6.88Mb ]
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TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams
[audio/mpeg 8.81Mb ]
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TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business
[audio/mpeg 6.72Mb ]
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Chapter 1 Part 1, Introduction
[audio/mpeg 7.69Mb ]
PLAY
In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segme[...]

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