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The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast

Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.

RECENT EPISODES...

TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding
[audio/mpeg 8.67Mb ]
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TSBOM Article Podcast: Accounting for Anxiety
[audio/mpeg 6.88Mb ]
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TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams
[audio/mpeg 8.81Mb ]
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TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business
[audio/mpeg 6.72Mb ]
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Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your company; it's very reason to be. This is why customers should buy your products and services and why[...]

Chapter 1 Part 1, Introduction
[audio/mpeg 7.69Mb ]
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